To start an online store all you need to do is create a free account on one of the many web-builder platforms available. Sounds easy right? Well not quite. While starting an online store is easy, achieving success is another matter all-together. With the US eCommerce sales growing by 13% to hit the $ 289 billion mark this year, this market has become very competitive. Fortunately, before creating an eCommerce website, there are things that can help you succeed. When starting an online store, there are some things you need to know. Below are the five top things that you ought to know before starting an eCommerce website. Ecommerce Platforms
Settle on a niche
Let’s be honest, when you are starting an online store, you probably have gazillion fantastic ideas to implement. Unfortunately, for you, you are probably not the only person with such thoughts. While there is nothing wrong with having a ton of ideas on the kind of products to sell on your yet to be created eCommerce website, it is wise to niche down. To be successful find one market, which you firmly believe that you are an expert in. Though there will be many other people selling the same products as you want to sell, your expertise will give you an edge. If you want to be selling auto parts, having a background in the automobile industry is wise.
Consider your platform carefully
There are hundreds of web-builder platforms available, and it is important to consider the one you will use to create your eCommerce website. Do not go for unknown platforms that offer cheap packages. Instead go for popular platforms such as Shopify, Magento, Wix and Weebly just to name a few. A platform such as Shopify has 100,000 stores supported meaning that it is a trusted platform. Others such as Magneto have a total of 20,000 companies using its platform.
Test before starting
Granted you might think that what you have to offer is world class, but in the eCommerce market, your opinion as a seller does not matter. Rather it is the opinion of customers that will matter. Therefore, before you create an account on any platform, test the reception of your products. This can be done by consulting with friends and family. The reception that your product or idea receives from others will give you an insight into how the online market will receive your products. So before starting an eCommerce website ask your friends and family what they think of your idea. Also, you can use social media to get some insight into the demand of your niche market. Additionally, you can invest in Google ads to see how your products or niche product will be received on the web. Before you start an eCommerce website, ensure you know whether or not there is a market for your product.
Use unique content
When starting an eCommerce, it is important to strategize on how you will be selling your products. There are two types of online sellers, those who sell their own custom products and those who resell manufactured products supplied by manufacturers. If you want to become the latter kind of seller, you will have to have a unique strategy. This is because there are high chances that there are other sellers who are also selling products from the same manufacturer as you. Therefore, your content needs to stand out from the content available on your competitor’s websites. This principle applies even where you are specializing in the sale of custom products such as handmade art pieces or vintage décor.
The pictures you post on your website and the descriptions you provide should be an expression of your expertise and passion. If you are a reseller, try and rewrite the descriptions of your products. The importance of this is to create a unique approach to the selling of products. Do your research into how other established and successful sellers describe their products. Particularly, do your research from websites that are in the same niche market you want to venture into. Check what your potential competitors are doing and take note of any aspects of their websites that you can change.
Prioritize shipment of products
One of the most important aspects of online stores is the shipment of products. If you ask most established and successful e-retailers, they will tell you that at one time they have lost a product during shipment. Therefore as a new e-retailer, you have to factor in this. There are chances that you will lose products during shipment and disappoint your clients. However, this shouldn’t be the end of your business. Knowing this will help you prepare financially for when it happens. Also, research on how other retailers handle this rather problematic issue. The last thing you want is to be unprepared when this kind of a problem occurs. Universities program ecommerce