Tips for Improving Your Ecommerce Website Strategy
At the rate at which online stores are sprouting up, there is a high likelihood that traditional brick and mortar stores will become obsolete in the next couple of years. Currently, an estimated 40% of the world’s population has access to the internet. This is a humongous client base that you would be wise to take advantage of if you have an online store or are thinking of starting one. Whether you already have an online store or are thinking of starting one, the eCommerce strategy you employ will be instrumental to the success of your business. There are a few things you can do to improve your eCommerce strategy.
Make sure website is mobile compatible
Consider this; there are currently 2.08 billion Smartphone users in the world. Therefore, a large percentage of online purchases are done via smartphones and tablets. Based on this statistics, it is important for your eCommerce website to be Smartphone compatible. Whether it is a self-hosted online store or a hosted store, the way mobile responsive your site is will go a long way in influencing the number of clients, frequent your website. Many software platforms offer mobile responsive online store templates. If your site is responsive on different computing devices, you will have a broad clientele base.
User experience is important
The biggest challenge for eCommerce websites is that customers cannot fully interact with the goods on sale as they would in a brick and mortar store. Therefore, for customers to spend on online stores the experience has to be seamless and responsive. In this regard, the aesthetics of your website should be appealing, the iconography top notch and pictures of high resolution. Also, it is important for you to test the responsiveness of your site frequently. You can use your friends and family to test the website. If they cannot use the site for long or have difficulty navigating, then it means something is not right.
Improve your customer services
Two main factors influence a customer’s decision to buy a product online, the quality of the product and the customer services offered. Regardless of how good your products are, your online sales will be minimal if you have bad customer support. Responding to clients’ query on time is paramount. Of equal importance is creating a way for your customers to give you feedback. The feedback you get will help you improve different aspects of your eCommerce website. Using customer feedback you will be able to create a customer-oriented internet site.
Be wise with promotions
Promotions and offers are loved by customers worldwide. Thus, promotions can help you drive traffic to your eCommerce website. However, promotions and offers should not be used regularly. Instead use promotions on unexpected seasons or dates. This will keep your clients guessing. If you offer promotions on predictable seasons such as the festive seasons, you will be getting seasonal customers, which will not be enough for you to make a profit. So do not set your promotions on obvious times of the year.
Use social media
Facebook has 1.71 billion active monthly users, twitter has 313 million active users and Instagram boasts of 500 million active monthly users. From this statistics, it is evident that a huge percentage of the world’s population uses social media. This means that the best way to drive traffic to your website is to have a strong social media presence. Though you might not make massive sales through social media, the brand awareness created is invaluable. A business with a strong social media presence is more likely to get referrals.
The eCommerce industry is an industry just like any other. As such, it keeps on evolving as clients’ demands increase and new technologies are introduced. To keep up with the dynamic nature of the online marketplace, it is important for your online business to be dynamic and not static. Thus, you must be ready to accommodate emerging trends and changes. Experimenting with new tools is one way of improving the shopping experience of your customers. Also, conduct regular research on what is going on in the eCommerce industry. This way, you will always be abreast with how the online marketplace changes. Also, important is to analyze metrics and statistics on the shopping patterns of clients.
Use original content
One of the greatest marketing assets at your disposal as an online store owner is Search Engine Optimization. A strong SEO marketing will not only drive traffic to your website but will go a long way in creating brand awareness among internet users. One of the critical aspects of SEO marketing is content. The content that you put up on your eCommerce should be authentic and original. Original content will help clients have trust in your business as well as your products. This is because with content such as blog posts, videos and audio segments you can market your eCommerce as a source of information on your niche market.
Utilize contextual marketing
Contextual marketing is the best way to keep your target clients coming back to your site. By definition, this is a model of marketing that relies on targeted advertising. In other words, in this model, your marketing strategies are aimed at a particular group of people. When you identify your target audience try to use words that the audience can relate to. Also, post your messages in places or social media sites that are frequented by your target audience. For example, Instagram being a photo-based social networking site is likely to be frequented by photographers, and fashion enthusiasts. Thus if you sell fashion accessories, this might be the best place to advertise your eCommerce website.
Use loyalty programs
There is always a great feeling that comes with being rewarded for doing something. Therefore, to improve your eCommerce website strategy, take advantage of loyalty programs. A loyalty program entails rewarding some of your most loyal customers. This will give your loyal customers incentive to keep coming back and will make them feel appreciated. Also, a strong loyalty program will encourage clients to keep coming back. A loyalty program will make your customers feel appreciated for spending their hard earned money on your website.
Take advantage of translation settings
English might be one of the most spoken languages in the world, but that does not mean everyone speaks the language. To reach a large clientele base than you already have, use translation features on your website. This feature will help you sell your products to persons who do not speak English. Several software platforms offer translation settings, a good example being WordPress and its eCommerce plugin WooCommerce. Use these settings to include people from other countries or from within the countries that do not speak English.
As already mentioned, creating original content is vital to the success of your eCommerce website. However, not everyone has the expertise or creativity to create original content. This means that sometimes you’ll have to hire content creators. To maintain a personalized brand for your business, which clients can identify be sure to guide your content creators. Legendary general Tsan Tzu says, “If orders are not clear and not implemented, it is the fault of the general, but if orders are clear and not implemented it is the fault of the subordinates”. In the same way, you have to communicate clearly to your team the kind of content you want for your website.